Advertising with Banner Stands, Banner stands are an economical way to get your message across
Advertising banners have come a long way. Banner stands have taken center stage and brought a whole new professional look to banners. Whether you are using trade show banner stands or outdoor banner stands, this advertising medium can power up your marketing efforts. While there are a variety of different types of banner stands, they all share a few features that make them a popular choice in graphic advertising.
When choosing your advertising banner stands, look for:
1. Light weight and portable banner stand.
2. Banner stand that are easy to assemble.
3. Trade show banner stand that are durable for repeated use.
4. Inexpensive banner stand that fit your budget.
Retractable banner stands offer quick and easy set up
Retractable banner stand, also called pull-up or roll-up banner stand, are a quick and easy way to set up banner. Roll up banner stands usually have a base in which the banner is stored along with a self-contained spring that protects the banner and makes for an easy installation. You simply pull up the graphic and clip it to the top of the display.1 STOP Printing & Displays offers quantity discount pricing on our retractable banner stands with full color printed graphics on vinyl.
Countertop banner stands are great for trade show booths
When you don't have the space for a freestanding banner on the floor, you don't have to go without a banner. A great option for trade show banner stands are countertop banner stands. In 1 STOP Printing & Displays, we have several different countertop banner stands including pole banner stands, pop-up banner stands and roll-up banner stands.
Outdoor banner stands take your message into the fresh air
Outdoor banner stands are made of materials that will stand up to the elements while performing the same functions as indoor banner stands. Most outdoor banner stands have hollow bases that allow you to fill them with sand or water for stability.
1 STOP Printing & Displays has several types of outdoor banner stands including rotating stands, double sided banner stands and flying banner stands. Find more outdoor banner stands at 1 STOP Printing & Displays.
Pole banner stands are simple and durable
There are a variety of pole banner stands, but they all work with the same principle: the banner is attached to a pole that runs the length of the banner.
1 STOP Printing & Displays carries several types of pole banner stands including flag banner stands, z-shaped pole banner stands and a stand with a literature dispenser. We offers standard straight pole banner stands.
The Four Rules For Trade Show Exhibit Success
Whether you are a seasoned trade show exhibitor or a neophyte, whether you know the basic trade show exhibit rules by heart or are learning them for the first time, by following four essential trade show display fundamentals you will be better able to make your trade show exhibit experience a success.
The steps are logical and they work. If you follow the guidelines you will succeed at your next trade show whether you select a custom trade show exhibit, a custom modular trade show display, or a trade show booth rental. Here they are:
Trade Show Rule Number 1. Know why you are exhibiting at a trade show
Ask the question --is your trade show display the launch site of your most significant new product or business service? Do you have a cutting edge industry breakthrough? Do you need to herald a major change in strategy for your company due to a merger or acquisition? Or do you merely want to make sure that your company is noticed and included in your industry’s key networking trade show so as not to be left out of the competition?
Once you are clear on why you are exhibiting and what your trade show objectives are, make sure your trade show exhibit reinforces your overall marketing objectives. Set goals that are attainable, share them with your trade show exhibit team, and set up systems to measure your results and validate your objectives.
Trade Show Rule Number 2. Know who your audience is at the trade show.
Enlist informed trade show exhibit staff that is competent and able to connect with and educate your trade show booth customer prospects. Make sure you have your most qualified trade show exhibit team available to meet with key prospects. At the trade show booth, give an informative presentation that will then lead your prospects to the appropriate company spokesperson for additional information. Match up your representatives well with the positions of those who visit your trade show display. For example, if engineers visit your booth engage them with your engineer personnel. Also, prepare your trade show exhibit staff on how to engage, identify and qualify important trade show leads and how to courteously dismiss those who are not qualified business prospects
Trade Show Rule Number 3. Know how to attract key prospects to your trade show booth.
There are many good ways to attract trade show attendees to your trade show display. In addition to pre-mailers and email alerts, you can build on-site traffic to your trade show booth with a dramatic, attention-getting hanging sign. Upon entering the trade show exhibit hall the first thing trade show attendees do is look up –Your overhead sign can be a beacon with its unique design, shape and movement. Gobo lights traveling across a tension fabric can provide changing color and mesmerizing interest. New technologies bring high drama to your trade show booth such as 3D video/laser image displays suspended above, your own interactive Website on large screen, robotics, holographics, and waterscreen projections. Take advantage of your trade show exhibit supplier’s expertise on graphics, portability and cost management. Use tension fabrics, woods, colored metal, layered graphics that use fewer shipping containers, have a current design trend look, and save on operating costs.
Trade Show Rule Number 4. Know first how to qualify leads and then how to follow up on your qualified leads for maximum ROI.
Make sure your trade show booth staff is well trained in how to accurately qualify and measure the return on your trade show exhibit investment. Take advantage of software packages that allow you to identify a half dozen weighted multiple choice questions in advance that will determine how viable a client prospect is. You need to identify buyers, filter out those who are not qualified, and measure results. Rank your prospects as highly qualified, somewhat qualified, or poorly qualified prospect. Have your sales force follow up on highly qualified leads immediately. Measure the results of these leads in stages from the number and dollar amount of proposals made to monies received from actual sales. After the trade show is over, be sure to follow up immediately on your top level prospects. Then, once your highly qualified prospects are contacted, go on to the next level prospects. Have in place a well-planned strategy to close sales with these prospects.
